Since Batman first emerged as a Hollywood movie sensation in 1989, Marvel comic book heroes have been making the leap from page to the silver screen. This has in turn developed a highly lucrative and multi-media franchise, where iconic comic book characters are transformed into movie, console and online gaming stars.
It is therefore no surprise that the award winning Kabam studio and Disney’s Marvel Entertainment division have combined to create a second superhero mobile game. The new title based on Marvel’s numerous characters will be geared towards mobile devices, including best-selling smartphone and tablet platforms from around the world.
According to experts, the new game should deliver a true-to-character role playing game for mobiles, so that users can choose from a selection of their favourite icons and immerse themselves in a realistic world of adventure, excitement and escape. The deal also proves that branding is an increasingly important factor in this marketplace, as the plethora of character-based games makes it difficult to distinguish yourself from the crowd. It is important that such a goal is achieved, however, especially with mobile gaming expected to generate $25 billion in global revenue and supersede console platforms by the end of 2015.
These two companies have worked together previously, so fans can be sure to enjoy a stellar gaming experience that delivers realistic gameplay, excellent graphics and high quality audio. This collaboration will also continue a trend that stretches beyond traditional gaming, as Marvel characters are also forging a niche in the world of virtual slot titles and online casinos. With the growing popularity of online Marvel games such as Spiderman Slots, the brands iconic characters are continuing to enjoy amazing success.
Ultimately, the latest Marvel superhero game is sure to be a huge success on a global scale. This is a given even in a world where nothing can be taken for granted, as the sheer popularity of these characters and the accessibility of mobile gaming makes for a potent and extremely lucrative combination.
With this in mind, 2015 is likely to see a growing number of similar collaborations both in the social gaming sector and the virtual casino space. This will contribute to what is likely to be an impressive year for the remote gaming market as a whole, where cumulative revenues are expected to reach $182.8 billion.
