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A Disturbance In the Force : Exclusive Rights Locked In by EA

Electronic Arts and Walt Disney emerged from the conference room yesterday to announce an exclusive development deal that will make EA and their subsidiaries exclusive developers for all things Star Wars for the next few years. Disney also stated that they will retain certain rights to develop new titles for the mobile and social platforms in the future, at their discretion. This is another historical exclusive score for EA as some of you may remember the EA Sports / NFL exclusive deal inked in 2004 and it remains today.