A major part of being successful in the mobile gaming industry is actually making some money off your product whether it be through ads, paid downloads or in-game purchases, revenue is important. You can have the greatest game in the world but if you can’t pay your bill, you can’t support your product.
Now there are a bunch of different options a developer can choose from not just with business model but how to execute that business plan of yours. You can do the ad supported game model where it is free to download and your revenue comes from ads or you could just charge for the game on the Android Market. You can also do the free-2-play business model, otherwise known as Freemium, where you release the game for free in its full version but offer in-game purchases of items, boosts and things of that nature.
Adknowledge has just announced a product which is attempting to streamline all of those options into a single package for developers to use when monetizing their game (or app). This suite of tools is built for the Android platform specifically and is not a port of any existing set of tools and the SDK is available for developers for free.
Once you have this set of tools you can monetize your game however you want whether it is through ads, in-game purchases, in-game currency, paid downloads, subscriptions or any other mix you can think of. This way you can spend less time worrying about how to actually make a profit on your game and just worry about your game development instead.
Full press release below. Not a bad little package of tools to say the least, especially for those developers wanting to get into the highly successful Freemium arena.
Developer Website: Adknowledge
ADKNOWLEDGE LAUNCHES MOBILE MONETIZATION SOLUTION FOR
SOCIAL GAMES AND APPLICATIONS
Adknowledge’s Super Rewards Android Monetization Solution Drives
Free-to-Play Model Forward in the Mobile Space
SAN FRANCISCO, Calif. – Inside Social Apps Summit– Jan. 25, 2011 – Mobile game and app publishers have a new, powerful way to earn recurring revenue by using the first product built specifically for the Android platform that combines direct payment methods, advertising offers, application installs and customer service all within a single SDK.
Adknowledge today announced its venture into the mobile ecosystem with the release of its Android SDK. The new Android SDK provides publishers with the ability to maximize earnings per user, gives consumers the ability to acquire virtual currency in multiple ways and provides advertisers with new channels to reach their target market. Information about the Android SDK can be found here: http://www.srpoints.com/industries/mobile/android-sdk.
Significant Opportunity for Mobile Advertising and Monetization
Providing monetization solutions on mobile devices is a natural extension of Adknowledge’s business. As the leading long tail advertiser marketplace, Adknowledge connects advertisers to consumers in hard-to reach places on the Web, including email, search, domains and social networks. In addition, through its Super Rewards division, the company has led the revolution in the monetization of games on social networks and standalone sites.
“Subscription, banner and paid download models have proven to be challenging ways to monetize many mobile games and apps,” said Chris Smutny, general manager of Adknowledge’s game division. “However, the free-to-play model is proving itself to be a powerful way to monetize games. We have seen the success of F2P in games on social networks, as well as on standalone games. The next frontier is mobile. Over the last three years, Adknowledge has helped thousands of publishers to develop, grow and monetize their F2P games. We are uniquely positioned to do the same with mobile game developers.”
As smart phones become increasingly powerful, the opportunity for them to be used as robust gaming platforms greatly increases. Among smart phones, the Android ecosystem provides mobile game developers the ability to reach a rapidly-growing user base. In 3Q10 for instance, the Android OS represented 26% of new smart phone sales (Gartner November 2010 report “Competitive Landscape: Mobile Devices, Worldwide, 3Q10”).
The company plans to launch subsequent mobile products over the next year, including products focused on other platforms, as well as on the web.
A Robust Mobile Monetization Solution
Mobile game and app publishers can enjoy valuable benefits that Adknowledge’s web-based monetization platform already provides to thousands of game developers. Mobile developers will now have access to an aggregation of mobile-optimized content including direct payment methods, advertising offers from Adknowledge’s 10,000+ advertisers, application installs and full customer support for the gamer.
The Android mobile SDK works on the most popular Android devices running OS 1.6+. Publishers can now download and integrate within a matter of minutes. In addition, the Android SDK uses the same optimization algorithms as the company’s web-based platform. This means only the offers most likely to result in conversions will be shown to users, thereby maximizing revenue-earning potential.
Since revenue performance varies based on the specific application dynamics including the level of user engagement and game dynamics, Adknowledge’s game analysts provide publishers with strategic counsel to maximize earnings while improving the user experience. All of the company’s pioneering platform controls that are provided to web-based publishers continue to work with the new Android SDK, including the industry’s first and most robust content filtering, whitelisting and blacklisting controls. In addition, publishers can use a simple, single login across all of their mobile and web-based games. The developer SDK is available at http://cdn.superrewards-offers.com/docs/Android_SDK.html
Fresh on the heels of securing $200 million in equity and debt funding, today’s announcement continues Adknowledge’s momentum and extends its leadership as the most valuable one-stop- shop for publishers and advertisers. Thousands of game publishers already use the company’s Offer Wall platform to generate reliable revenue quickly and efficiently. More than 10,000 advertisers use Adknowledge’s BidSystem, www.bidsystem.com, to promote their offers across the long tail in “hard to reach” segments of online advertising such as mobile, casual gaming, email, social networks, display, and domain inventory.
Adknowledge operates the 4th largest marketplace for advertisers to connect with their target audiences in hard-to-reach places on the Web with similar ROI as search. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards and Hydra) to become the largest privately-owned Internet advertising network. The company connects advertisers with consumers across the long tail Web via multiple channels, including mobile, email, search, domains and social networks. For more information on Adknowledge, visit www.adknowledge.com.