Game News

Hasbro and DeNA teaming up to bring official Transformers games to mobile

Great news if you are a fan of all things Transformers as we just got word that Hasbro is teaming up with DeNA to bring Transformers based games to iOS and Android. The two companies have entered into an exclusive 3-year contract where DeNA will be releasing Transformers games for mobile devices.

As it stands right now there is very little detail about what type of games these will be, when they will be released and what will be included in them. However, considering that this partnership is with DeNA and will be released on the Mobage social gaming platform, we can assume that there will be social aspects to these Transformers games, possibly with multiplayer and, more than likely, some sort of in-game purchases. This also means it is very likely that these upcoming Transformers games will be free to download.

The first game is slated for release worldwide, except for Japan, later this year. Other than that, we don’t know a whole lot yet but the moment more details come out, we will be sure to update everyone. Until then, check out the press release below.

Developer Website: Hasbro | DeNA

Hasbro and DeNA Team to Bring TRANSFORMERS Games

to Mobile Devices Worldwide

DeNA to Release Multiple Titles Based on Blockbuster Franchise on Mobage Network

During Three-Year Exclusive Agreement

SAN FRANCISCO, CA and PAWTUCKET, RI – July 17, 2012 – DeNA Co., Ltd. (TSE: 2432) and Hasbro (NASDAQ: HAS) have entered into an exclusive three-year agreement to develop and publish mobile games based on the TRANSFORMERS™ franchise. The first TRANSFORMERS game from DeNA will be released on the Mobage™ social gaming platform for iOS and Android mobile devices worldwide, with the exception of Japan, later this year.

“Our global platform has continued to thrive and grow, and we’re now investing in major entertainment IP,” said Neil Young, Director of DeNA and CEO of DeNA’s U.S. subsidiary ngmoco, LLC. “TRANSFORMERS is a highly beloved brand, with dynamic characters that are universally cherished by fans. We are excited to bring the TRANSFORMERS world to life for mobile gamers.”

“DeNA is a proven global leader in mobile social games,” said Mark Blecher, GM and SVP, Hasbro Digital Media and Marketing. “We’re delighted to team-up with DeNA to offer a compelling TRANSFORMERS experience on the leading mobile platforms. DeNA’s innovative approach to mobile gaming is a great fit with the TRANSFORMERS brand.”

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