You may not have heard of a company called Yezz and that’s probably because they are kind of a small company lurking in the shadows of the mobile industry, at least here in the United States. They are a bit more well-known over in Europe. The company deals with producing phones and tablets for Android, Windows, and Firefox. Since they are already in the hardware business, Yezz has announced that they will start developing and producing modules for Google’s Project Ara.
For those of you not familiar with what Project Ara happens to be, it is Google’s initiative to bring modular phones to the world. This mean you will be able to swap out hardware modules with new ones that represent specific pieces of hardware within the phone like RAM, storage space and so on. This will, when it gets released, essentially make Project Ara Android phones the equivalent of PCs in your pocket since you will be able to upgrade them in a similar fashion to PCs.
As module developer, Yezz will collaborate in establishing a viable module marketplace that will allow for optimum customization. The user asserts control in defining their devices, with the option to purchase a fully configured device or upgrading a single module.
Yezz hasn’t gone into details as to what modules they plan to produce, only that the company will be making them. However, we will know soon enough as to what Yezz has planned in terms of modules as the company will be at the upcoming Mobile World Congress 2015 at the Avenir Telecom’s booth showing off more information with what they plan to do, and hopefully some modules, for Project Ara. Full press release below.
Official Website: Yezz Mobile | Yezz Mobile Project Ara
Yezz as Module Developer for Project Ara
Yezz, a worldwide mobile brand, adopts Project Ara, an intense demonstration of the bold brand’s ambition and enthusiasm for fostering innovation, aiming to collaborate as a module developer for the Ara platform.
The Miami-based brand will showcase its first prototype modules for Project Ara’s open modular platform during the Mobile World Congress in Barcelona.
A project within Google’s Advanced Technology & Projects (ATAP) group, Project Ara aims to create an open modular smartphone platform with massive accessibility, democratizing the mobile industry by doing for hardware, what the Android platform has done for software.
As module developer, Yezz will collaborate in establishing a viable module marketplace that will allow for optimum customization. The user asserts control in defining their devices, with the option to purchase a fully configured device or upgrading a single module.
Yezz’s growth in the U.S. and Latin America and its strong presence in Europe, contributed by the exclusive partnership with Avenir Telecom, has paved the way to the global brand’s participation in Project Ara.
Created in 2011, it took a little bit less than two years of innovation and perseverance for Yezz to become a leader brand in Latin America. It is now well known in Europe by :
– Entering in the top 25 GFK France with the Andy 3.5EI (n°25) and the Classic C21 (n°13)
– Creating the slimmest Windows Phone on the market
– Integrating WhatsApp application on mobile phones with a public price below 19€
– Signing an exclusive contract under Monaco license, which allows it to launch the Monaco 47 with Windows Mobile 8.1 OS.Be a part of Project Ara with Yezz at Avenir Telecom’s booth, located in Hall 5 Stand 5C51, from March 2nd-5th, 2015.
