It looks like Gameloft’s Asphalt 8: Airborne game has a new tournament that just started called The Transporter Refueled Cup. This is themed around the upcoming release of the movie of the same name, which arrives tomorrow.
The announcement actually came in the form of a partnership announcement between Gameloft and EuropaCorp, who are teaming up for both the tournament and the advertising campaign behind it. Participants in the tournaments have the chance to win a variety of in-game prizes that help further progress in the game.
If you play Asphalt 8: Airborne, you should see the Transporter Refueled Cup tournament accessible from within the game already, as the tournament begun yesterday.