Pre-ordering can be risky. Games can be unfinished, with risks of day-one patches and broken launches.
But not every pre-order is a disaster. Pre-ordering digital game keys can actually be a smart move, especially if you know where to buy them.
We’ve teamed up with our friends at Eneba to look at why and how being prepared with your game purchases can be a very smart move.
You’ll Pay Less Than on Release Day
One of the biggest misconceptions about pre-ordering is that you’ll be paying full price. But if you buy a digital game key from a trusted marketplace, you’ll often get a significant discount before the game even launches.
AAA titles now cost $70+ at launch after all. But pre-ordering at Eneba – game keys can get you the same game for much less, sometimes 10-30% cheaper than official store prices. Instead of waiting months for a sale, you lock in a lower price before the game even drops.
Avoiding Launch-Day Price Increases

The thing with digital pre-orders at digital marketplaces is that the bigger the hype, the higher the price tends to climb as launch day approaches.
If a game is generating massive anticipation, demand for game keys surges, and prices can increase even before release – matching the standard market price. That means if you wait too long, you might end up paying the same full price as everywhere else. By locking in your price early, you secure the best deal before demand drives it up, ensuring you get the game at a discount rather than scrambling to find a last-minute deal.
Older Games Cost Way Less
One of the biggest advantages of digital marketplaces is how much older games drop in price over time. While new releases can be expensive, games that have been out for a year or more often cost a fraction of their original price – sometimes as low as 70-80% off. If you’re not obsessed with playing on day one, waiting a bit can save you a ton of money while still letting you enjoy top-tier gaming experiences.
Whether it’s an award-winning single-player adventure, a competitive multiplayer game, or a beloved indie gem, older titles remain just as fun, just without the hefty price tag.
Even complete editions, packed with DLCs and expansions, are usually cheaper than buying just the base game at launch. With digital game keys, there’s no downside to waiting – the game is always in stock, and the price just keeps getting better. Patience pays off, and your backlog will thank you.
So if you’re confident about a game, pre-ordering a digital key from a trusted marketplace like Eneba means you can save money before launch, get access instantly on release day, and avoid launch-day price increases. It just makes sense.



