If you hear the term wearable technology, your first thoughts are likely to revolve around the highly publicised Google Glass project. After launching to a mixed reception last year the technology giant are set to release an upgraded version this summer, which includes a slimmer design, a wider selection of frames and an Intel processor. Despite the prominence of this project and its status as the trail-blazer for wearable technology, however, it represents the tip of the iceberg and arguably disguises the true nature of the market.
Although the initial version of Google Glass was widely criticised and poorly received, for example, the concept of wearable is actually extremely popular. There is a huge market for the technology, which explains why brands such as Motorola, Apple and Microsoft are looking to establish products that can earn them a large, motivated and viable consumer base. The exalted cost and relative inaccessibility of Google Glass is also at odds with the market as a whole, and while this may change over the course of the next twelve months the entire project remains detached from the industries core values.
If there is one product that does reflect the wearable tech market, it is the Microsoft Band. Multi-purpose and simple to use, it can be worn in an unobtrusive manner on the wrist or forearm as the user desires. It is also sleek and stylish, while Microsoft has also decided to release it onto the mass market without any restrictions. The price point is also extremely competitive at present, as consumers can purchase the Microsoft Band for as little as $200 (or approximately £120). When you consider its range of functions and compatibility with all smartphone operating systems, this represents consumer value in its purest form.
So while the Microsoft Band and similar, upcoming releases may lack the sophistication of Google Glass, they offer a more accurate reflection of the increasingly popular and accessible wearable tech market. Whether you are a fitness fanatic or a fan of casino king games, this technology will be of considerable interest to you as it evolves throughout the course of 2015 and beyond.
