News 1

Times Square’s Nikke Ad Proves Just How Popular the Gacha Genre Is

feature image for our times square nikke ad news, the image features photos of the advertisement on a digital billboard screen in times square with a character from the game called dorothy and the game's logo

Yes, it’s official: there’s a full-blown Nikke ad in Times Square, New York at the moment. It really is astonishing how mainstream gacha games have become in recent years. With Nikke celebrating its six month anniversary, developer Level Infinite has decided to go all-out and advertise the mobile game in the big apple. 

For more information on Nikke, visit the game’s official Twitter page and website

Worldwide Success

This type of advertisement is something you’d likely see in Japan, whether in Shibuya or Akihabara. However, the beloved battle-ready robots have taken a trip to New York. The average pedestrian may be a little confused when spotting it, but if you know, you know. 

With the success of games like Genshin Impact, the Honkai franchise, and Nikke, the gacha genre is skyrocketing in popularity. These three games have definitely thought outside of the box regarding core gameplay, story, and player satisfaction.

The Future of Gacha

While to some people, this advertisement is just a silly little topic, it does pave the way for the future of gacha gaming. The genre isn’t for everyone, but it’s definitely not disappearing any time soon. The latest Nikke update launches alongside the release of the highly anticipated, Honkai Star Rail.

If gacha games continue to reach the same level of quality as these titles, we’re in for a treat. The Times Square Nikke ad really does show how much the game has grown over the past six months. The fact that it has existed for less than a year, yet is one of the highest-grossing mobile games in recent times is a feat in itself.

Personally, we’re looking forward to the upcoming Nikke x NieR collab that we reported on earlier this week – the world of Yoko Taro meets the world of raptures soon! If you’re looking for new gacha games to play, take a look at our Best Android Gacha Games guide.

Share This

You Might Also Like