During the investor call yesterday Zynga announced that they will eventually be bringing real money gambling to some of their games in the near future. As of right now the target time frame is the first half of 2013 but that is all dependent on getting through the various online gambling reviews first so they are legally allowed to do this.
Being based out of Las Vegas, I see gambling all the time, daily. You can’t even walk into a 7-11 here without tripping over a slot machine with video poker and other games on it. Full Tilt Poker has been a major player in the poker game for awhile now both with their online poker site and their continuous strong showings in various poker tournaments like the WSOP.