Day: 22 April 2014

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Apple and Google are fighting it out for exclusive games by offering large promotional services

Apple and Google are scraping it out for platform exclusive games and they are doing it by offering those games that choose to be exclusive heavy promotional on their respective marketplaces. With the issues of discoverability in both marketplaces being alive and well, this kind of promotion would almost certainly make those chosen game a hit, although maybe not for the right reasons.