Google has announced that they will begin using the industry standard for age ratings on Android games on Google Play. This means Android games will now have a rating similar to the ESRB rating system which is currently used to rate games on PC and console.
The ESRB are looking into a new way to better, more efficient, way rate mobile and digital games. Last year the ESRB created a new system that was suppose to cut down on the requirements for getting your Android or iOS game rated by the ESRB. This was in preparations for the flood of games that are being released onto these platforms.