The Neo Geo Pocket was SNK’s first handheld. The original monochrome model, Neo Geo Pocket, was released in 1998 in Japan and in 1999 its successor, the Neo Geo Pocket Color, was released in America. It was posed as a competitor to Nintendo’s commercially superior Gameboy. The device lived in the nebulous period between the Gameboy at its highest and the impending launch of the Gameboy Advance.