“Free-To-Play” are arguably the three most dreaded words in mobile gaming, but KLab Games nearly redeems the much loathed business model with their stellar ARPG, Bleach: Brave Souls. While many F2P games leverage lethargic rates of progress known as “pay walls”, KLab took a gamble on shipping a title that has so much content not hidden behind a pay-wall, that Brave Souls is easily comparable to a full priced game on a dedicated gaming platform such as the Playstation Vita or Nintendo 3DS. Brave Souls strikes a perfect balance between accessible content and in-app-purchases that affords players an opportunity to enjoy the full game without being forced to pay money to proceed further.
Popular Japanese manga / anime Bleach is getting its own mobile game called BLEACH Brave Souls. This game has already been released in Japan for a bit now (July 2015), netting itself over a ridiculous 700 million downloads already. While a Western release was never announced with the Japanese release, the developers have decided to bring the game to the rest of the world.