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Free-To-Play Is Likely Here To Stay For Awhile

Mobile Gaming USA, a two day summit and expo held in San Francisco California, is quickly increasing in relevance, not only because of the burgeoning mobile gaming market, but because the expo has managed to attract some of the most prestigious members of the industry, including the likes of Unity Technologies CEO David Helgason and former CEO of Electronic Arts, John Riccitiello. However, what is most interesting about this expo is not its star studded guest list, but rather the surprising data that has been revealed during the summit.